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About us

Our journey, our values, and our commitment to you 

We deliver a personal touch

to every project,

from graphic design to

immersive digital experiences.

Our work reflects a passion

for design paired with

practical market strategies

– and knowing how

health markets work

We are a worldwide team of strategists, designers, and change-makers driven by a shared passion to create meaningful impact.

Quality-driven work

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Image by Annie Spratt

Digital experiences

Respecting your values

Image by Eugene Chystiakov

Deep insights

Writing on Glass
Image by Austin Chan

Pure creativity

Leadership

  • LinkedIn

Lyn Cruickshank  

Managing Director

  • Portfolio

Sandy Wu

Art Director

We are part of Wallace Health

brand w has grown from Wallace Health, an award-winning digital healthcare marketing agency. For 20 years we’ve been at the heart of the healthcare industry, building some of the world’s best-known brands that are reshaping the landscape of health. 

 

Led by Lyn Cruickshank, our expert team has a deep understanding of the role of brand as a strategic driver for growth in modern healthcare companies.

 

We founded brand w as a healthcare branding agency to serve the needs of the visionary start-ups and pioneering healthcare leaders who seek to transform markets and inspire stakeholders.

 

An agency that truly knows health. How to design an intelligent solution that works. How to combine with beautifully crafted ideas that bring joy to the products and services that are a necessity of human life.

 

brand w is a focus of our years of experience and some of the best creative talent in the health sector. 

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