Sector
Diagnostic imaging
What we did
Brand strategy
Brand positioning
Rebranding
Visual identity
Activation
Digital experience
The task
medneo UK provides diagnostic imaging services to the NHS and private sector. The business has been built on high-quality expertise and a deep commitment from their employees to deliver excellent patient care.
As it entered a new phase of growth, the company recognised the need to redefine its brand to accentuate these core values and differentiators in an increasingly competitive market.
brand w was brought in to develop a brand strategy, brand pillars and visual identity.
medneo UK
A diagnostics business seeking investment and growth
Work
Our work involved a deep dive into the brand story to understand the unique drivers and unravel the DNA that underpinned the business’s superior quality.
We identified the focus on employing expert radiographers and nurturing this talent with an opportunity to work and develop using the latest technology – all within a deeply supported and collaborative work culture. It meant loyalty and quality were embedded, with no reliance on agency staff and an ability to deliver on promises to customers.
We built this into a meaningful brand story. medneo ‘Bringing you our best every time’ and ‘All of us. Working together’.
A new logo and refreshed colour palette brought vibrancy and patient-centricity, reflecting a modern, professional healthcare business.
Result
The brand was successfully integrated, supporting a very successful sale the following year to new investors looking for a strong entry into the diagnostics market, values and positive equity.
